Contents
The webinar is part of the CAS SUPSI series of meetings, “The Virtuous Cycle of Sustainability, to create more Resilient, Systemic, Proactive and Regenerative Organizations” to increase awareness of sustainable development.
In the last 20 years, brands have created the lifestyle, and to create a new one, brands need to identify a new Purpose and Shared Values “Why I exist, what my purpose and how I implement it.”
Talking, telling, knowing how to transfer values, changing the world is not easy. For this reason, each person can play an important role in society. Internal and external communication, the ability to affect and be seductive, is a fundamental skill if we want to inspire people to change and have an impact