Contents
Today, Sustainability has become mainstream, but perhaps still unattractive for many organizations.
Being not very sexy is linked more to the cognitive aspects of Top Management and Entrepreneurs, anchored to investments and compliance, rather than evaluating the strategic and cultural part, as a natural change, to have a more significant impact on internal and external stakeholders and resulting in more excellent long-term benefits.
We will see the Virtuous Cycle of Sustainability® and some virtuous cases with the hope of alleviating doubts and perplexities between Thinking (I will do it) and Acting (let’s do it)
